6 Keyword Research Tips
A couple of common questions that I hear from business owners about keywords include: “What keywords should I be using in my content?” and “How do I know if the keywords I am using are the most effective?” Here are six tips for conducting keyword research:
1. Create a mini list of 5-10 keywords you want to rank for. Create the list around services you offer or products you sell. Brainstorm—put pen to paper – and come up with a starting point so you know what steps to take next.
2. Use free tools like Google Adwords Keyword Planner to search for the keywords you just created on your list to see if it has other recommendations. Their planner can tell you how often your words are searched for to see if you’re using terms or phrases your audience is using on Google.
3. Google the keywords on your list and see what types of content are ranking at the top of the first page. Look at the “paid” section—what type of content are your competitors paying for those keywords? Then look for those keywords in the Top Three spots on an “organic” search—is it a blog or a helpful article or a homepage for a website? See who the competition is for that coveted page one spot.
4. Test the difficulty of the keywords on your list. Using a free, online program, enter your keyword(s). The program will give you a score or tell you how difficult it will be to rank for that specific keyword. This is helpful to set expectations. If you have a really difficult keyword, you’ll need to take a lot of time to write great quality content. Make sure every single page around that keyword is fully optimized and that you are delivering value to your customer.
Avoid keyword-stuffing your website so it will show up quickly in search results. If you do that, Google will eventually figure it out and penalize you.
5. Check out the competition. Who are your top competitors? Who are you trying to beat or share customers with? Visit their websites and see what keywords they’re using in content, in SEO titles, and in their meta-description. You can use certain tools, such as kwsearch.com which lets you check out your competitors’ sites and the keywords they’re using in content so you can match effort-to-effort.
6. Once you’ve fine-tuned your keyword list, taken suggestions, and researched the competition, now it’s time to make a long-tail version of your keywords. To create long-tail versions, you want to include geographical terms where you want to show up. For instance, if you want more social media marketing business in Hanover PA, your keyword may be “social media marketing Hanover pa.
Keyword research is often moved to the bottom of business owner’s to-do lists because it sounds time-consuming. The truth is, by using these six steps, it shouldn’t take more than 30-45 minutes. If you have additional questions or need help researching keywords, contact the team at Fuhrman Creative today.