When it comes to online marketing, there is an endless list of strategies and tactics small businesses can utilize to increase their audience and build a strong brand. Figuring out where to spend your efforts is one of the most common struggles we hear from businesses every day. Should you write blogs? Create a social media presence? Partner with influencers? Record videos? Create a podcast? While all are incredible opportunities to show your worth, the truth is that trying to do them all will result in minimal results.
One tactic that is dominating the online space is social media marketing. The majority of successful business marketers find the most success in utilizing Facebook as their number one platform. It makes sense because the majority of users check social media multiple times a day (It’s okay to admit it.)
Facebook advertising is a cost-effective way to boost your organic social media marketing efforts, but many small businesses refuse to give it a go. Why? Maybe they are scared to invest, maybe it’s because they don’t know how to build an ad, or maybe it’s because they just don’t have time. Whatever the reason, we’ve put together a list of top reasons why you can’t afford to ignore Facebook advertising.
Seven Reasons to Start Using Facebook Ads
Your audience is there.
Like we already mentioned, people spend a ton of time on Facebook! In fact, with more than 2.23 billion active users, Facebook is the most popular social media platform. The average American spends 50 minutes on the platform every day participating in conversations, reading, and liking posts. Where else will you get 50 minutes of your ideal customers’ time?
Facebook ads are affordable.
You determine how much or little you want to spend on Facebook ads. If your current budget is only five dollars, that’s okay (as long as you use it wisely).
Organic reach is slowly dying.
More and more businesses are feeling the pain of Facebook algorithm changes. Because they already lack time, it is nearly impossible to create, build, and carry out quality conversations with customers that get you to the top of the newsfeeds. Facebook ads help boost your quality content, thoughts, and ideas to a wider audience without having to rely on organic engagement. This can be especially helpful to startups.
Target those that matter.
Who is your ideal customer? If you have a good understanding of the type of customer you want including their characteristics, you can target just those individuals. Thanks to the targeting features you can specify age, gender, job title, specific interests, and even marital status so only individuals with specific characteristics see your ads.
Stalk your warm leads.
Well, not really. But the remarketing feature in Facebook ads lets you specifically target individuals that interacted with ads previously serving a gentle reminder they should come back.
Save time on marketing efforts.
When you know where to look and how to navigate the ads manager, you can tell if your ads are working or not. Pair that with the Facebook pixel you can add to your website and you’ll know exactly where your leads and sales are coming from, which saves you time on investigating and analyzing later on.
Once you learn how to set up, navigate, and interpret your ads, you’ll be hooked indefinitely.
If you have questions on Facebook ads or are looking for some training, connect with Fuhrman Creative today.