Social media is a gift to business owners allowing you to build a brand and have conversations with potential customers for free. Creating a business page and profile are just the beginning steps of using social media for business. Once you establish your real estate online, how do you find and grow an audience?
Increasing your audience is a ongoing project that should never stop being part of your marketing strategy. As your audience grows, the potential for your brand grows with it. More customers, higher revenues, increased cross-sells, and a larger network are all great benefits of continuing to grow an online audience. However, sometimes it may feel like your wheels are spinning, but nothing is happening.
Whether you are a newbie or a seasoned veteran in the social media realm, we’ve put together a list of ways to increase your online audience.
Get to Know Your Audience
Posting without defining a target audience is one of the biggest mistakes businesses make. Take the time to brainstorm and profile ideal customers (audience members) by creating a list of your top 10% of existing customers. What are their demographics? Where do they spend their time? What are their hobbies? How do they make purchase decisions (impulse or thought out)? What do they want to hear more about?
Once you know who your customers are and what they want to hear about, you can begin to create content. The key is to curate valuable content that makes their lives better. Start with quality images before moving on to video, infographics, and links to blogs or outside sources. The best images make your audience pause as they scroll through their newsfeeds and pay attention to your mention.
Hashtags on social media are like keywords on your website. They help guide organic traffic to your page based on common interests and themes.
Videos continue to grow in popularity across many social media platforms. If you are not already using video, 2019 is the year to add it to your marketing strategy.
Social media profiles are not very different from a storefront lobby. If you don’t show up and open the door, customers will quickly seek help somewhere else. Being consistent on social media is vital if you want your audience to stick around, be engaged, and seek you out when they need your products or services.
Respond to Comments
When audience members take the time to comment on posts, businesses need to take the time to respond. Responding as your business page to every comment not only boosts credibility, it also increases the number of users that see your posts on social media.
Tag other business pages or individuals in your posts to drive more traffic to your page. This is a great way to announce partnerships, highlight customers, or recognize other local organizations. When you tag others, they are more likely to share your post with their audience which drives new users to your website.
Social media platforms like Facebook and Instagram provide insights about posts, engagement, reach, and audience. Reviewing these analytics weekly gives you a better understanding of what customers enjoy seeing, what they dislike (look for unlikes or hide posts), and helps you create stronger content moving forward.