If your business is not currently on social media, you are missing out on a huge opportunity for free marketing. There are so many benefits of utilizing social media platforms and there may even be some that you are not aware of. Whether you are looking for lead generation, or just getting your brand to be recognizable before you build your marketing strategy, consider social media marketing and some of the benefits below.
1. Real-Time Industry Information
Do you ever find yourself reading comments and conversations on social media? How cool is it that, as businesses, we can see our consumers discussing what they need and want in real-time? You can easily hop on Facebook, Instagram, Twitter, or any other social media platform and see what is making consumers happy and unhappy. What better way to be able to position your business for success?
2. Targeting Your Audience
Older ways of marketing made it difficult to target specific people. The days of using direct mail, then finding out they moved and you ended up sending materials geared towards the elderly to a young married couple, are over. Social media marketing allows you to target specific audiences down to their interests.
3. Customer Service
Positive customer experiences are so important in the days of digital marketing. Social media marketing allows you to deliver the best customer service experience by being able to respond to customers quickly, and on the platform they like. More than half of all customers use social media to review businesses and ask questions, so you have to be ready to respond to them when they need you.
4. Using Positive Customer Content
Keeping an eye on when your business page is mentioned can help you utilize that content. Talk about free marketing. When a customer posts a positive comment, photo, or even review, you should use that and share it for your whole audience to see. Toot your own horn if the opportunity presents itself because consumers truly rely on other consumers’ experiences.
If you are a local business, social media marketing provides you with a platform to build a community. Your continuous customers can be a part of that community and help build it with you. It gives consumers a way to connect with your business on a more personal level.
6. Call to Action
All business owners want the results of making a sale. Social media marketing is great because you can have a clear call to action on your page, within your posts, and even within your graphics or photos. Making it easy for consumers to find your product or services and obtain it is key to making a successful sale.
Humans are curious by nature. If you can show some sides of you on a more personal level that consumers can relate to, they are more likely to become your customers. Sharing photos of you out and about, of your family, or any changes within your organization are all things that help to humanize your business.
The above benefits are just the tip of the iceberg when it comes to what you can get out of social media marketing. The best part is many professionals specialize in it to help you, like Fuhrman Creative. Let’s discuss your social media marketing strategy today.