You have probably heard this a million times, but if you are a small business owner, you need to have a Facebook business page. You cannot use your personal profile page to promote your business. Not only will you miss out on the perks of a business page, but Facebook does not give you the tools to promote your business on a personal page. Let’s take a look at how and why Facebook business pages are important.
Determine Your Target Audience
This may sound like a daunting task, but Facebook gives you the tools to do this. Facebook Insights collects information about the people who like and follow your business page. This information includes things such as age, location, interests, and more.
Using this data, you will know if your target market is predominately men or women. It will also show you the main age group interested in your product or service and their location. Armed with this data, you can make some solid decisions about how to steer your business to help it grow and reach more potential customers.
Increase Your Followers
Not only can Facebook help you discover who your target audience is, but it helps draw them to your page and grow your following. Your page does this by showcasing your products or services, getting feedback from your customers, and allowing a platform for you to engage with your customers as well. Basically, it’s the perfect place to show off your business and gain potential new customers at the same time—a win-win.
Bring Traffic to Your Website
Think of your Facebook business page as a sort of online brochure. This brochure will highlight your business and direct people to your website where more detailed information can be delivered. Use your Facebook page posts with links to direct people to specific areas of your website. Highlight specific products and drive traffic to your detailed website page on the products. These methods will encourage your followers to check out your website, which will lead to more sales, and ultimately grow your business.
Build Brand Awareness
The final and perhaps most important benefit of your Facebook business page is that it gets your brand out there and in front of people. In today’s competitive market, brand building is key. Post interesting content on your Facebook page. Don’t be afraid to put yourself out there and increase your exposure to a large audience.
Social Media is here to stay. Don’t be afraid of it or ignore it. Embrace it and make it work for you. Facebook business pages are a great way to leverage a broad audience eager to learn more about you and your business!