COVID-19 has changed every aspect of our lives, including the way we internet. We have always used social media as an outlet to communicate with one another. With more people stuck at home than ever before, we rely on social media to stay connected with our friends, family, and companies that we know and love. As social media habits change, it is essential that small businesses take advantage of social media as a lifeline to keep their brand alive and top-of-mind with their customers.
The Benefits Haven’t Changed
If the reasons weren’t clear before the pandemic, the benefits of having social media for your business remains one of the only things COVID-19 has not changed. In fact, the virus has played a huge role in small businesses gaining more attention and increased engagement on their pages. Social media is a free opportunity to market your business in front of millions of people, a way to increase brand awareness, generate leads, and stay connected with your potential and existing customers.
Keep Content Fresh
While much of the world was at a stand-still in the early stages of the pandemic, social media outlets remained open 24/7 for business. The internet is ever-changing and so is the content that performs best. It can be difficult to find the strategies to stand out in a crowd where other companies directly related to your own niche are focused on producing similar material. Stagnant images are being replaced with videos and gifs. People do not want to see a summary of your blog. They want to know why they should read it and how the information will benefit them, and you want to redirect them back to your website. Keep your content fresh to establish trust and reliability with your audience.
Humanize Your Brand
Cold-calling and stock images are out of the question in 2021. People turn to social media to interact with real humans in real time. Real images of real people and their experiences will always perform best and your audience will see you care about not only the content you post, but also that your customers play an important role in your business. If you are unsure how to “humanize” your brand, start by embracing storytelling and share a story of the history of your company and your team. This will help you define your brand personality and set the tone for your brand voice. More than anything during this pandemic, your audience wants entertainment and interaction. Social media is the perfect place to showcase the playful side of your brand and build connections with your customers as we social distance.
As the world changes, we must change with it. Social media was already huge, but it continues to change and grow everyday, and the opportunities that come with it shouldn’t be passed up. If you’re unsure where to start, there are professionals to help you get started with social media today. For more information on how to showcase your small business online, contact us.