In a world dominated by large corporations, it is critical that small businesses fight through the traffic to find a voice online. While social media presence and having a website tailored to your brand is a start, there are other strategies to consider, like using effective and trusted tools that are specifically designed for businesses like yours. Fully utilizing your Google My Business (GMB) page is an efficient way to grow your business, and we can tell you why you need to be using it to be competitive.
What Is Google My Business?
Google My Business is a free tool (yes, we said free!) that allows you to promote your Business Profile and business website on Google Search and Maps. With your GMB account, you can engage with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.
The power of the internet is huge, especially with the rising number of smartphone users. When people put in a Google search for products and services you offer, of course we want your business to show up as a first option. Setting up a customized Business Profile only takes a few minutes and gives you the power to attract and engage customers when they search for your business on Google.
Your Google business website allows you to present your business professionally online and showcase your photos and business details in a personalized way. Insights shows you how you can optimize your customer engagement for better results, and you can take your customer service to the next level by interacting with customers to boost engagement.
If you aren’t convinced – yet – let us walk you through the benefits of a GMB page.
What Are the Benefits?
The benefits of Google My Business for small businesses are plentiful and sure to get you new customers in the door.
Engage With Customers
There are numerous benefits to engaging with your customers and forming long-lasting relationships that keep happy customers coming back or referring your business to potential customers. People are able to interact with your Business Profile and you use your Google My Business account to engage back with them. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts. Google My Business also serves similar to Facebook’s Creator Suite as you can use GMB to publish posts to your Business Profile.
Highlight Your Business
Consistency matters. While recent customers are going to Facebook and Instagram pages to look for updates about your business, a new customer will search blindly from Google, so it is important to keep all your business’s information up-to-date. Through your Google My Business dashboard, you can update business hours, provide a link to your website, and list products, pricing, and other information that makes your business stand out from your competitors.
The Google My Business dashboard allows you to analyze key insights on your audience and local search performance. This feature allows you to see the queries people are using to find your Business Profile and whether they’re using Google Maps or Google Search. It breaks down the actions being taken like clicks and engagement and even lets you know how your photos are performing.
Perform Local SEO
There are algorithms for everything, including how your Business Profile ranks on Google. Through the GMB dashboard, you can incorporate keywords into your Business Profile to help it rank higher in local searches. Google My Business will help improve SEO if you successfully target your information, maintain quality information, and build trust by having reviews constantly flowing in. Being proactive by regularly uploading photos and publishing posts to your Business Profile through Google My Business will signal to Google that you are consistent.
“Do I Need It?”
In short, yes you do. To get a Google My Business account, click here and then choose “Manage now,” which will take you through the steps of creating an account. Be sure to create a Business Profile first and claim your business on the Map to link these two accounts and manage them yourself. Google My Business and Business Profiles are entirely free, so why not take advantage of free marketing that will only benefit your business and it’s success?
If you are looking to create a Google My Business account, we would love to help you get started. Fuhrman Creative has SEO professionals ready to help you optimize your business and help you get more traction online.