Gen Z isn’t the only generation to blame for 2020’s TikTok obsession, brands are noticing the traction too. TikTok is the fastest-growing social media platform of the decade, with good reason. The addictive scrolling machine not only gives celebrities and influencers “clout” but also real people and businesses the chance to “go viral” and grow an organic audience.
If you film videos for your business, you’re already halfway there. Let’s do a deep dive into the platform and explore the ways 30-second videos could change the game of your business’s current social media strategy.
What is TikTok?
TikTok is the world’s third-leading video-sharing platform with over 800 million users worldwide. The app allows creators to film between 15-second and 3-minute videos to share with the entire TikTok community. Videos range from trendy dances to promotional videos and DIY hacks. There are all kinds of people – from the average Joe to A-list celebrities – using the app. Many influencers have found their rise to fame through TikTok. The platform is a walk in the park for brands to get their products out there in front of the right audiences.
In a recent statement from TikTok, they reminded creators “don’t make ads, make TikToks.” TikTok has become an advertising haven for businesses. Brands all over the world have started using the app to promote their products and advertisements no longer feel like they’re saying “Hey, buy this.” Instead, it feels like you didn’t just watch an ad at all. Influencers have created the #TikTokMadeMeBuyIt culture. If Addison Rae says it works, it must, right?
So what will TikTok do for your business? More than likely you aren’t going to be seeing any big-time influencers posting a PR unboxing haul of your products anytime soon, but there are plenty more benefits to get yourself started.
Is TikTok Right For Your Business?
The best part about TikTok is that you don’t need a whole marketing team to use it. The videos are easy to create on your own and the only essentials are a phone and the willingness to try something new – and possibly some good lighting.
While the average TikTok user is aged 16-24, the truth is that TikTok was made for business. Not every business will thrive on TikTok and it shouldn’t be viewed as a one-size-fits-all strategy. As a light-hearted app, TikTok isn’t a serious platform. Content should be easy to follow, visually pleasing, trendy, and fun. If your business has a younger target audience and you’re looking to expand awareness of your brand, you may want to consider embracing the opportunities TikTok has to offer.
By being real and not polished, more users can relate to your content. Polished ad content will stand out, so join just as you are! Take time to look at trends, learn basic editing skills, and think differently. Facebook and Instagram are amazing platforms to promote your products, but there’s something about short videos that can make your products that much more entertaining.
Types of Content to Promote Your Business
The latest TikTok dance or trend may not fit your brand’s identity, so where do you start?
Videos Created By Your Team
The best type of content your business can share is your own content created by your team. Whether these are introductions, silly dances including tips in your niche, or challenges, these are the components to likable and shareable and possibly even viral content. The magic ingredients to a successful TikTok account are relatability and authenticity. Users want to see real faces, real people, doing real-life activities.
The more you create and share content, the more people will start interacting with your videos. Aside from sharing and commenting on your content, followers can duet or recreate videos. For example, say you post a video regarding one of your products, a user can duet this by giving a review of your products or using your products in their own videos.
With millions of videos being posted every day, your product has likely been discussed on TikTok already. You can find those videos by searching hashtags related to your product and industry. Once you find them, you can now engage with happy existing customers.
TikTok For Business launched last year and serves as the marketing hub for business accounts. TikTok is pro-business and you can learn more about the hub here.
Influencer marketing is alive and thriving on every social media platform. An influencer is someone with a large following and an engaged audience. Influencers usually home in on a certain industry such as food, beauty, and lifestyle and use their platform to promote products, services, restaurants, and even tourist attractions. There is an insane amount of talent out there and influencers for just about any industry, making it easy to find someone to fit your needs.
Are You Ready to TikTok?
Always be confident in what you share, especially on TikTok. Video resonates with people better than words and pictures, people will remember what you post. TikTok has become a hub for businesses of any size and it’s a new and free opportunity to market your brand.
At Fuhrman Creative, we have a team of social media savvy professionals ready to kick-start your TikTok to help your business gain exposure and momentum. Contact us today to rethink your social media strategy.