In late 2020, Instagram introduced a brand new feature available to all users called Instagram Guides. As with most new features Instagram creates it has grown in popularity ever since. Let’s explore how Instagram Guides can help you and your business.
What are Instagram Guides?
Let’s start with Instagram’s description. Per Instagram, Guides are “a way to more easily discover recommendations, tips, and other content from your favorite creators, public figures, organizations, and phttps://about.instagram.com/blog/announcements/supporting-well-being-with-instagram-guidesublishers on Instagram.” Essentially Guides are a way to curate content.
Guides’ basic form is a way to pull various pieces of content together that relate to the specific Guide’s topic or theme. Guides are set up much differently than Instagram Posts or Stories. They are similar to an article, such as a blog, that one would scroll through to see individual pieces of content. The best equivalent to compare them to would be a blogroll on a website.
The great thing about Guides is they give you the ability to group pieces of content from your own Instagram feed, share info and tips from other feeds, highlight products you like, and a whole lot more! The ability to create Guides gives you a new way to interact with your audience and allows you to deliver multiple pieces of similar content in one area. This feature makes it much easier for someone to consume your content without scrolling through your entire feed.
Types of Guides
There are three types of guides to work with:
Guide for Posts
This type of Guide allows you to feature posts in your feed or share ones you have saved from accounts you follow. One thing to note is to share someone else’s content, you must save it using Instagram’s bookmark feature before adding them to your saved content. There is a maximum limit of 30 posts you can add to one Posts Guide.
Guide for Products
If you have an activated Instagram Shop, you will have the ability to compile a Products Guide. This style Guide allows you to group similar posts relative to one product. It is your choice whether to include products from your own Instagram Shop as well as others you follow.
Guide for Places
The third and final Guide allows you to build a guide that is specific to a location and then promote that Guide with your audience. There is one thing to be aware of – your chosen location that you are building a Guide for must be listed on Instagram. After choosing the Places Guide type, select your location, and then you can add up to five pieces of content relative to it.
Where to find Guides
That’s quite easy. When an account has created Guides, they will be located as a tab on their profile the same way Posts, and IGTV appear. Guides can also be found via the Explore tab of Instagram. The same goes for where they will appear on your profile once you have created them.
Instagram Guides are an amazing new way to share content on specific topics with your audience. The ease of use is one reason they continue to become more popular. Users can ditch the time scrolling through your feed searching for content. Instead, they can go right to a guide where all the relative content will be. It’s a win-win for you and them.