How to Create a Social Media Strategy in 4 Steps

How to Create a Social Media Strategy in 4 Steps

How to Create a Social Media Strategy in 4 Steps

Posted by Kathi Fuhrman

The days of considering social media a nice thing to have in your marketing tool bag have long passed. Today, if you want to reach potential customers and stay in touch with existing clientele, you need to show up where they are – on social media.

Many businesses struggle with how to leverage social media effectively. And 50% of businesses admit to not having any social media strategy at all! Planning is key to step up your social media game. Here are four steps to help you get started.


Conduct an audit

If you currently have no presence on any social media platforms, this step will be easy. Create social media accounts on platforms your prospective clients/customers frequent the most. After some time, plan to audit your accounts and follow the rest of the suggestions mentioned below.

If you do have an established social media presence, it is a good time to understand how you are performing on those platforms. Review and document the items below for future reference:


– Number of followers

– Frequency of posting

– Type of content posted

– Engagement and metrics

– Highest performing posts

– Lowest performing posts


This information will be useful as you make decisions moving forward.


Set goals

Where do you want to be six months or a year from now on social media? How many website visits will generate value for your business? How many calls to your business do you want to answer? Establishing goals gives you a benchmark to aim for.


Work on Creative

Your creative are the images and messaging copy you use across various campaigns. Everything should be aligned. Strategize to have all team members or contractors help you harmoniously sing off the same sheet of music. Focus on what you’re trying to convey to potential clients so they want to try your product or service. How do you add value to their lives?


Management tools

The good news is you don’t have to sit in front of a computer all day to develop an effective social media strategy. Instead, try using a social media management platform for your posting. These platforms allow you to schedule posts in advance, monitor engagement, and track important data about what is and isn’t working.

Need help creating a social media strategy that gets you in front of more potential clients? The team at Fuhrman Creative, LLC can help you increase profits. Call us today!

About The Author

Kathi Fuhrman

Kathi Fuhrman, owner of Fuhrman Creative has many years of online marketing experience.

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