Benefits of Google 360° Videos

Benefits of Google 360° Videos

Benefits of Google 360° Videos

Posted by Kathi Fuhrman
October 5, 2021 | video marketing

When it comes to promoting your business, video is where it’s at! Videos are a great way to showcase your business in an easily consumable format.  The latest trend in videos is 360° videos. Google 360 videos are a great way to showcase your business to potential customers.


What is a 360° video?

360° degree video is an engaging format of video that has been gaining more and more popularity. It allows viewers to move around the scene with no limits, having complete control of their experience. The potential of this medium for advertising has become clear. Due to the instructiveness of these types of videos, viewers tend to watch them longer than traditional video formats. This translates into increased click rates which also translates into sales!


Should you create a 360° video?

There are a few questions you can explore to determine whether 360° videos are right for you. Would a 360-degree perspective provide your viewers with a unique experience, or would it just seem like a gimmick? Does the area you intend to showcase in your video contain visual points of interest? Do you want your potential viewers to explore your video’s setting or would you prefer the focus on one area? If you want their attention focused, then a 360-degree video may not be the right technique.


What are the possibilities?

360° videos are ideal for numerous industries. For example, let’s say you are a real estate agent. Create a 360° video tour of a home you have on the market, allowing prospective buyers to virtually tour the house. Sell vehicles? Create a 360° video of cars for sale on your lot allowing those interested to check out the car’s interior from the comfort of their couch. Do you own a banquet venue? How about a 360° video showing your banquet space set up for various occasions. With a little creativity, the possibilities for 360° videos are endless.


How do you create them?

A 360° video can be a challenge to create without the right equipment. It all starts with a high-quality camera. You don’t have to break the bank on a camera, but you also want something that shoots good quality video. Next, you will be shooting multiple pieces of video that need to be stitched together to create one seamless video. Editing software is required to do this step and is something you might consider investing in.


Today, 360-degree videos are very helpful in creating an immersive experience for your potential customers. Do you want to incorporate Google 360° video into your marketing strategy but don’t know where to start? The team at Fuhrman Creative, LLC can help. Call us today!

About The Author

Kathi Fuhrman

Kathi Fuhrman, owner of Fuhrman Creative has many years of online marketing experience.

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