Search engine optimization, or SEO, is an ongoing process for any business to be found online. SEO aims to increase traffic to a business’s website by optimizing it for specific search results and the client’s needs. It can do this by expanding the site’s performance to better adapt to the customers’ needs or by changing the keywords used on the site to better the chance of click-throughs based on the question asked to the search engine.
While there are many ways to implement search engine optimization, the cost for implementation can be just as diverse. SEO can be applied through several different means and on a relatively low budget, though it may take longer without paying for expert advice. SEO requires a significant amount of trial and error, research, and patience. Pinpointing what will increase organic search results and create a successful SEO campaign will depend on current algorithms and trends. Marketing professionals have a strong foundation for what is required to develop successful SEO.
How quickly a business would like to see results from SEO will determine the cost. The fastest way to accomplish an SEO project is to hire a marketing team specializing in search engine optimization. These experts will look at the target audience, current search engine results, and desired outcomes. An SEO project typically costs between $300-$2,000 monthly, depending on the time required by the SEO team. The typical hourly rate charged for SEO is between $75 and $200. The business’s goals will determine which type of project is necessary for successful results.
Some SEO hallmarks a business can do for on its own include keyword research and optimizing website features for ease of use. However, the changes in search engine results are not guaranteed. Hiring a professional marketing team specializing in SEO will decrease the amount of time to achieve desired results and increase customer traffic to the business’s website. Fuhrman Creative is well versed in SEO and would be happy to sit down to discuss desired outcomes and the long-term goals of your business.