Build Your Social Media Marketing Strategy for 2022
If there is one thing for certain, social media is not going away any time soon. It’s not just us saying that. Hootsuite reported in October 2021 that social media users had topped 4.5 billion! That’s an increase of 400 million from the previous year. As a business owner, one of your best strategies is leveraging social media and getting in front of those people using it. It’s almost certain your competitors are. Why aren’t you? Let’s review a few ways to build your social media marketing strategy for 2022.
The key to success for any social media strategy is originality. So how do you stay original? Storytelling. Everyone and every business has a story to tell. Make your social media content personal. People love to see behind-the-scenes content. Pull the curtain back on your business. Create content that shows your products in use. If you’re a service-driven business, show how your employees get things done. Your story will naturally set you apart from your competitors and show people why they should be doing business with you!
If you want content that stops people from scrolling, video is where it’s at! People like to receive their content in short bursts in our hustle and bustle world. They also tend to be more inclined to consume that content in a video format rather than read it. From Instagram Reels to TikTok, the possibilities are endless! Recording video doesn’t require fancy or expensive equipment either. New Smartphones have powerful cameras if you are just getting started and ring lights & phone tripods are relatively inexpensive.
Define your objectives
Why are you using social media? One reason might be to increase your brand awareness. Maybe you’re looking for more website traffic. Remember that no matter what actions you take on social media, they can either help or hurt you. People don’t “accidentally” shop. Consumers are very intentional with their shopping habits. They also tend to align themselves with businesses they trust and with which they are familiar. A solid social media presence will result in increased leads, sales, and at the end of the day, revenue!
Social Media Audit
We get it. Diving into social media is not for everyone. There’s a lot to understand. Which platform should you use? What should you post, how often should you be posting, and when? Having the right social media strategy in place and executed is critical. You also don’t want to throw time and money at it blindly. Fuhrman Creative can help! We have the team to take your social media strategy to the next level. The first step is for us to talk about your goals. The second step is to perform a social media audit across all your accounts. We can find where you’re lacking and what can be done to fill in the gaps.