Organic vs. Paid Social Media- Which Should You Choose?

Organic vs. Paid Social Media- Which Should You Choose?

Organic vs. Paid Social Media- Which Should You Choose?

Posted by Kathi Fuhrman
March 10, 2022 | social media marketing

What is organic social media?

Organic social media is any content put out by a brand that is not paid for or associated with any paid advertising. As the name implies, organic social media relies on shares, likes, comments, etc., in order to grow and gain traction in the platform. Organic social media focuses on building relationships with your followers and creating content that resonates with them to grow the following on your page. 


What is paid social media?

Paid social media is any paid advertising your business does. This includes boosted posts or paying to promote other content the business has to gain more customers and increase sales. After 2020, paid advertising skyrocketed. This trend allowed businesses to showcase deals and create new leads with targeted audiences without monitoring social media for trending topics or content ideas. While it may save the business time, it will certainly cost more than the brainpower needed for organic social media marketing. Plus, you’ll still need to develop creative ideas to showcase your product or service through advertisements. 


What are the benefits to each?

Organic social media is great for businesses tracking customers through the entire buying process. In addition, new businesses looking for recommendations/feedback or trying to create a “know, like, and trust factor” can benefit greatly from organic social media advertisements. 

Businesses that have had a kickstart in sales, but would like to expand, can benefit from paid advertising. They likely already have a base following of customers or clients that love their products or services and can vouch for the business. In addition, the paid advertisements will help reach a broader audience that may not have found their page any other way. 


Which should I use for my business?

This might not be entirely helpful, but it truly depends! The algorithm updates over the last year help those who are only using organic social media. Hashtags and keywords play a vital role in reaching new followers and potential customers.

If you feel your business is ready for the next step, paid advertising may be the way to go! When looking for ways to implement paid advertising, understand the cost and the desired results before investing in any options. You should thoroughly research and compare prices to ensure you’re getting what you need! 


Still not sure what to do? Fuhrman Creative specializes in SEO and social media marketing to ensure your business pages are headed in the right direction! If you have questions or want to know more, check out our website at!


About The Author

Kathi Fuhrman

Kathi Fuhrman, owner of Fuhrman Creative has many years of online marketing experience.

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