How to repurpose old content

How to repurpose old content

One of the greatest challenges of any marketing campaign is creating engaging content.  Do you ever feel the struggle? Repurposing existing content is a great way to fill the gaps. Check out these ways to repurpose old content. 

Create something new from something old

Who said a blog post must remain a blog post? Do you have a blog that has performed exceptionally well in the past? Reuse it! Transform your long-form blog posts and articles into listicles, social media posts, videos, podcasts, webinars, or e-blasts. Some people prefer listening to their content rather than reading and others prefer video over audio. The best part about this style of content is it can be consumed while doing work, chores, or relaxing. 

Freshen up

Dust off old blog posts by adding more pictures or infographics to breathe new life into them. Infographics can quickly turn your old blogs into comprehensive guides that are easily consumed—noticing a pattern here? Research has shown that the average person’s attention span went from 12 seconds in 2000 to 8.25 seconds in 2015. Because of this, it’s even more critical in 2022 to deliver content in easy-to-consume snippets.

Use advice and testimonials

Turn these valuable nuggets of information into content. One great way to use these is to create E-books or “how-to” guides on what people like, want, or need. Utilize Q & A’s and FAQs to compile a list of information that your target audience finds valuable. Bonus tip: try splitting information up into chunks rather than using it all at once. 

Add and Subtract

This may sound super easy, and that’s because it is. As time passes, some of your content may become dated. Go through blog posts, remove irrelevant information, and update them with new ideas. Always remember your information is not fixed; it is fluid. Add and take away information as you see fit to keep up with changes as time passes. Your main goal as a content creator is to remain relevant. Making adjustments to your content will help you grow as a content creator and keep your message fresh.

Need help implementing a content strategy for your business in 2022? Give us a call, and let’s discuss how we together can implement a content strategy that will put your business at the top of the list!


About The Author

Kathi Fuhrman

Kathi Fuhrman, owner of Fuhrman Creative has many years of online marketing experience.

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