If you’re a business owner on LinkedIn and constantly struggle with the types of posts you should be using or are battling a lack of engagement, we’re here to help. Navigating different social media channels can be a challenge. So understanding your audience and their purpose on LinkedIn is key to engaging and building relationships with potential customers on this platform.
Focus on creating posts that ask questions about a problem or experience your followers may face that your business solves. Directing their attention to solutions will likely spark their interest. Asking a question they can directly answer in the comments will keep them engaged and create meaningful conversations.
Some of your posts should offer real stories from existing customers or employees. These posts should be added sporadically to show glimpses of satisfied customers.
Using trending topics or relevant events can work well with algorithms. For example, LinkedIn has a highly educated, high-income audience who will be interested in the latest social or global trends. So play on that piece of content and relate it to your business.
Behind-the-scenes videos are a great way to show off the personality of your business. It helps your audience get to know you on a “deeper level,” even if you aren’t exactly giving away business secrets. These videos can be as simple as introducing yourself or other employees and allowing the audience to ask questions. If the audience feels they have your attention, they are more likely to engage with you.
Like behind-the-scenes videos, live streams can be a great way to engage with potential customers and show off more of your personality. Live streams can be intimidating, but it’s nothing a little practice can’t cure! LinkedIn does require an application to go live, so be sure that you meet the requirements to do so! Don’t forget about good lighting – it will make you look professional!
No matter what types of posts you create for your business on LinkedIn, it’s essential to keep your audience at the forefront. Make sure they feel known and heard and feel comfortable reaching out to your business when they need your solution.
Still not confident you can create the content your audience needs? Let Fuhrman Creative help! See our website for more information: www.fuhrmancreative.com.