How and Why to Use TikTok for Your Business

When you think of TikTok, you might think of dancing videos or cute pets. But, plenty of businesses use TikTok to showcase their products– and for good reason. TikTok can be useful for finding an audience and making your business known.

Here are some reasons why TikTok is such a valuable marketing tool:

It shows customers more than a picture.

Videos are much more informative than pictures. Plenty of businesses already use videos for marketing their products. The good news is: TikTok isn’t all that different. Videos can be as short as two seconds or as long as three minutes. Shorter videos can emphasize the most sensational aspects of your product, while longer videos can explain your product in-depth. 

Because videos are more informative than pictures, they can be more appealing to potential customers. For example, a video of delicious food being made is more appetizing and engaging than a simple photo of the finished product.

You can reach customers through a popular social media platform.

While Facebook and Instagram are good avenues for social media marketing, TikTok is the fastest growing social media of 2022. With over a billion users worldwide (and growing), you will find someone interested in your business. You can also reach audiences that may not be active on other social media platforms. 

Once you create a TikTok, there are some ways to connect with the right audience, such as:

Using TikTok advertising

TikTok allows businesses to advertise on their platforms for a price. Businesses can make a short video showcasing their product that will then be shown to users scrolling on the “For You Page.” Sponsored videos show up to users on the “For You Page” around once in every five videos, meaning that users consume a lot of ads during their time on the app. 

Using hashtags

While paid advertising is an option, you can also reach audiences for free. The TikTok algorithm, which decides what content a user is shown, curates videos to users’ interests, meaning that your videos will be shown to users who will likely enjoy your products. One way the algorithm determines a user’s likes is by analyzing hashtags. If you use hashtags on your videos, they are more likely to be shown to users interested in your products. It also allows users to find your video when searching for a hashtag.

Taking advantage of trends

TikTok can be credited for both the birth and the death of most trends, though it can be confusing to keep up with. However, taking advantage of trends as they happen will make your business seem more reputable and accessible. Additionally, videos that use trendy sounds or ideas are typically more popular and shown to more users.

Interacting with customers and/or other businesses

Interacting with others on TikTok is a great way to engage. Not only will it make your business known, but it will also make you seem more down-to-earth. In addition, you can interact with businesses that have similar goals or reply to users who have interacted with you.

While TikTok is definitely a useful tool, it can be challenging to figure out the details, such as how, when, and what to post. It can also be difficult to find the time to create and post content on the app. This is where Fuhrman Creative can help. We love to help businesses grow, and we love to make marketing simple. So if you want to start using TikTok for your business this year, contact us today!