One common misconception among business owners thinking about using social media as a marketing tool is that they must be present on all platforms to gain traction and produce sales. In reality, finding the social media platform that best suits your business needs and focusing on quality content in that area is more important than lower-quality posts among all platforms.
Now, we know the saying, “don’t put all your eggs in one basket.” We don’t recommend deleting all other pages, but if your time and resources are limited, finding and prioritizing the most valuable platform to produce results for your business will be better than producing no results at all.
So what kind of things should you consider when looking for the best social media platform for your business?
Your audience will be a key factor in your success in using social media to draw in new customers or clients. Do some research on the average user age and income on each platform. This will help you narrow down where your target audience spends most of their time.
New features/available marketing tools
Another piece to consider? The features available on each platform. Are you able to go LIVE? Can you engage with your audience via articles, videos, and catchy audio? How easy are these features to use? The amount of effort required to produce marketing content on social media will play a large role in how beneficial the platform will be. How many different options there are to engage with your audience will impact your ability to engage with current followers and make new connections.
Frequency of use
Do you already have a base presence on one of these platforms? Do you already use the platform in your daily business tasks? If not, how much of your time will it take to use it? Weighing the time required to maintain a presence on a social media platform helps determine how well it will fit into your business. For example, a platform like LinkedIn will likely require fewer posts than Instagram. Still, if you’re targeting a younger audience, Instagram will likely outperform LinkedIn so long as you can keep up with content demands from the platform.
No matter where your business is located on social media, playing into the audience and content requirements for each platform will help build a stronger brand and recognition in the online community. If you still feel uncertain about what platform could benefit your business the best, Fuhrman Creative is here to help. Visit www.fuhrmancreative.com for more information!