You might not immediately think of business when you think of YouTube, and that’s fine. Plenty of people use YouTube just for leisure. However, plenty of others utilize it for professional purposes. Video content is the most popular form of marketing content right now, so not using YouTube would be missing out on potential growth. Let’s go over what type of videos to make and how to target your audience.
Aim for those in your field
Directing content toward professionals in your field is a great way to gain credibility. For example, create videos that summarize news in your expertise or showcase your business and how it runs behind the scenes. Companies similar to yours will find this content useful.
Although other businesses may not be potential clients, it will increase your engagement and make your social media presence more popular. Additionally, other businesses may refer clients to you if you make an memorable impression.
Aim for potential clients
Think about the last time something stumped you. Maybe you weren’t sure how to repair an item or how to beat a level in your favorite video game. What did you do? Chances are you searched for a tutorial on YouTube.
YouTube is a great learning tool. In your business, you are the expert; that’s why your clients hire you. A video tutorial showcasing your services is a great way to find potential clients already looking for your services. A good tutorial will even make you seem approachable. In your video, mention your business and its advantages so viewers know about them.
Make interesting videos
Make videos that you would want to watch. If you find the topic interesting, somebody else will too. Even if a video isn’t sales-driven, it can still drive viewers to your channel and your business.
Overall, video content is a great way to reach new audiences. YouTube is a wonderful but underutilized tool for marketers, so using it will set you ahead of the game. If you want to learn more about how video content can help grow your business, reach out to us at Fuhrman Creative today.