Marketing is essential to small businesses, as it helps increase a customer base and brand awareness. Creating content is one of the components of investing in marketing, including social media posts, emails, or website copy. If you recently wrote your first piece of content, congratulations! It might seem you should publish it immediately, however, we recommend having another person review it first.
Having someone edit your content before posting is an absolute necessity. Even the best writers have editors. There are many reasons why this is valuable. Read on to learn how it will improve the quality of your content.
First, it puts the second pair of eyes on your work. A second (or even third) person can catch small things you might have missed, such as spelling errors or incorrect expressions. These are things that our own eyes might slip over.
Second, an editor will also improve the clarity of your content. Even if the writing makes sense to you, you want to ensure that it also makes sense to your customers. An editor will be able to make the necessary changes for added clarity.
Finally, an editor will ensure that all of the information in the content is correct. For example, you don’t want to post on your social media promoting an event if the date or time is incorrect.
Not only is editing before publishing important, but editing after publishing is too. If a piece of information changes after posting, you might want to go back and edit your existing content so customers do not become misinformed.
Overall, it is important to have an editor because we are often not fair judges of our own work. At Fuhrman Creative, we have a team of writers and editors to ensure all your content is perfect before it is ever posted. Not only do we edit, but we also create content, so you can focus on growing your business while we do the marketing. Reach out to us from our website to chat about your next project and how we can help.