If you’ve been researching digital marketing at all, you have likely heard that you need to direct your message toward your ideal audience. But how do you know who your audience is and where to find them?
For one, your audience is likely very similar to your market. However, they are not always identical. For example, not everyone in your market may be active on social media, meaning they may not be good candidates for the audience of your social media marketing. To find your audience, consider a few simple questions.
First, which platform are you using? Who uses this platform most? These will be the easiest people to reach. This question will guide your answers to the others, so do keep this in mind as you continue.
Second, what problem does your good or service solve? Try to think of a way to demonstrate this through a photo, video, or text. You will likely need to be concise, so pick out the most important qualities.
Third, what does a customer want to see? Imagine yourself in their shoes. Think about what you would want to see if you were buying your own product. Chances are, that is also what your customers would like to see. However, be aware of your own biases and technical knowledge, as that separates you from your audience.
The fourth question is less important, but still needs to be considered. Where are your customers located? Are you a local business? If so, you might want to showcase your location or show your involvement in the community. If your business is online, you might want to focus more on the products.
With this in mind, you should have a better understanding of who your audience is. If this still sounds confusing, let us help. At Fuhrman Creative, we are dedicated to helping businesses optimize their social media marketing. See our website for more information and to chat with us.