Marketing is often a misunderstood industry. It’s constantly evolving as we quickly shift to a digital world and businesses are revisiting their strategies.
There are many myths and common misconceptions about the marketing industry, and it’s important to understand what is a fact versus fiction.
Here are four common myths we felt it was time to debunk for you:
1. Social media is an intern’s job.
This couldn’t be further from the truth. Not that an intern isn’t capable of social media – they are often young, driven, and in touch with modern trends and make excellent social media coordinators. But it’s important not to diminish the value of a social media strategy. Social media platforms have their pros and cons, and each is different. What’s the common denominator? It is a powerful (free!) tool that connects you to your customers on a personal level.
Bottom line – don’t underestimate the importance of an active, engaging social media presence, regardless of the size of your company. An intentional strategy can take your brand to the next level.
2.If I have social media, I don’t need to pay for a website.
As we said, a social media strategy is invaluable. It’s the tool that puts you in front of your audience, makes the connection, and provides customer feedback for your company and product – it’s the frontline of your operation.
But social media should not replace an official website. While it gets people in the door, your website is your brand. It is your product. It is your company’s story. This is where people go to purchase a tangible product or understand more about what you have to offer. It’s also another way for potential customers to find you. Through advertisements and search engine optimization (SEO), your audience can organically discover your website without seeing your social media. Basically, the more digital presence, the better – this is why social media and a website is the best marketing approach.
3.Advertising = Marketing
No. Advertising is a component of marketing. This is a misconception we hear all the time. Sure, you take time and money to create advertisements (Google ads, social media ads, billboards, print), but it doesn’t stop there. An advertisement is merely the hook that catches people’s attention.
Marketing is the strategic plan to connect with your customers and sell your product or service. A marketing plan contains a social media strategy, email campaigns, SEO, branding, website development, advertisements, and business development. Each element listed is a piece of the entire marketing puzzle.
4.Marketing is not worth the expense for a small business.
It’s true, small businesses don’t have the budget of a large corporation. But marketing is crucial for all businesses – no matter the size.
The majority of Fuhrman Creative clients are small business owners. While entrepreneurs don’t have high budgets, they also lack time. Eventually, you have to decide what your priorities are for your business. If you want to impact your bottom line, it might be time to develop a real marketing strategy where you can see measurable results and a positive return on your investment.
If you are thinking about incorporating a strategic marketing plan into your business, Fuhrman Creative can help. We are experts in branding, social media, content marketing, web design, graphic design, SEO, and so much more! Check out our website to learn more about our services or request a proposal.