Most businesses today realize that they need a web presence to make the most of the opportunities out there. Some companies will spend a lot of time perfecting their home page and neglect a very important page, the About Me/Us page.
When someone lands on your website, a typical visitor will spend some time looking around to get to know about your business, you and what you offer. This page can be used to introduce yourself to your visitors. If you don’t have a brick-and-mortar store, a visitor may not know anything about you. Before making a purchase, a potential customer wants to know who they are doing business with.
Share your message!
This is an opportunity to share your message and values within the website content. It’s also an opportunity to start building credibility. Visitors get to see who you are and people who may be considering working with you want to know who you are.
Connect with potential customers!
Your About page is all about connecting with a potential customer and building trust. Be transparent and honest and don’t forget to add some humor if possible. This helps users (especially the up and coming generation) to see that there are real people behind the corporate face.
What do you want to include in your About page?
Some ideas that may help you:
- A brief summary of who you are.
- Explain what benefits you or your products or services provide that your prospects will value?
- Explain why people should do business with you.
- Share your company story – how and why you started it.
- Share what problems your products or services can solve.
- Share some short examples.
- Talk about where you started and how you’ve grown.
- Any challenges you faced and overcame while starting your business.
- Explain who you serve.
- Don’t talk in the third-person — be yourself!
I hope that creating your About page doesn’t seem as daunting a task as you may have thought it was. Have some fun with it, tell a story, add some photos and you’ll be on your way to an eye-catching visitor experience. Let your visitors know what makes you different so that they feel confident about doing business with you!
Just like the rest of your website, your About Me/Us page should be updated occasionally to highlight new accomplishments, impressive new customers or contracts. Keeping your About Me/Us page fresh will help you spread the word about your business and draw in more potential customers.
If you are struggling with writing your About page, feel free to reach out to us at Fuhrman Creative. We can help.