Marketing can take a big part of a business’s budget – we won’t deny that. Still, there is a lot of truth in the old saying, “You have to spend money to make money.”
We understand not every small business has a marketing budget, so we came up with some cost-effective ideas you can start incorporating into your marketing efforts.
Create a Google Business Profile.
Want to have your business listed on Google? Make a profile today. It’s your digital storefront, and you can have it free! If prospective customers find your business via Google Search or Google Maps, they can access your business information with one click. The easier it is to find your website, company hours, phone number, etc., the more likely you are to earn new business.
And encourage reviews! The more positive reviews you have on your Google Business Profile, the higher your company will rank on the search engine results page (SERP).
If you have an established brand for your business, you probably have some marketing materials, a website, and maybe some social media accounts. This is great! Maintaining the basics when working with a smaller budget is pretty easy.
As far as tidying up, we recommend making sure your brand is consistent. For example, ensure your company logo is prominently displayed across all marketing platforms and materials. Stay consistent with fonts and colors, and ensure all your existing information is up-to-date. You will be considered very professional to potential customers if they see a clean, consistent brand.
Take advantage of social media.
It’s free! Creating and maintaining a profile for your business on social media comes at no cost to you. It’s a great resource for small business owners to share updates and engage with customers in a different way. It also allows for sharing new products, promoting giveaways, and advertising upcoming events.
So, give these ideas a try and see where it takes you. Marketing doesn’t have to be complicated or expensive – small amounts of effort can go a long way.
Fuhrman Creative is here to assist if you’re ready to take the plunge and level up your marketing. We are experts in branding, social media, content marketing, web design, graphic design, SEO, and so much more. Check out our website to learn more about our services or request a proposal.