So, what IS branding? When you make a purchase, are you specifically buying the product or service, or are you making decisions based on the whole package (including the brand behind it)?
Creating a brand from scratch can be complicated and time-consuming, but our team of specialists is here to help! With these tips and our guiding hand, we KNOW that together we can tell the story of your business and, in turn, help it grow!
Your brand is your story, as well as how “trustworthy” you are to your audience, and while building a brand can take time, it is essentially the blueprint of your business!
Clearly Recognize Yourself as a Brand
Your brand is your business’s story; within each great story is a great connection! For your audience to connect with you, you will want to clearly establish a basic understanding of who you are, not just what you sell!
When developing your brand strategy, consider the following:
How you want your audience to view your brand
Your unique selling point
Your mission statement
Your brand’s values
Your ideal audience
Why you are selling this product (apart from profit)
How your product makes a difference in someone’s life
Create a Mission and Vision Statement
The main goal of a mission statement is to consider the company’s objectives and how they can benefit your target audience! Giving insight into your company’s goals, values, and how they will put these actions into place is a great way to show that you are more than a business. You are a part of the community! And as your business continues to grow and change, so will your mission statement!
While your Mission Statement goes into detail on what your brand wants to accomplish, the Vision Statement is an outline of the direction you want to take those accomplishments when they’re successful!
Once you’ve connected with a potential customer, the last thing you want to do is confuse them! When someone visits your website or social media, you want your branding to be clear and your message heard. With a consistent brand strategy across all channels, you’ll be able to create brand awareness, spreading your business’s message! Start by creating brand guidelines to maintain focus.
Here are 5 areas to keep in mind when creating a consistent brand:
And there you go!
With these tips, we’re confident you’ll create a brand that you AND your customers will love! Need a helping hand? We would love to be a part of your business journey. Contact us today to get started.