6 Marketing Terms Beginners Should Know

6 Marketing Terms Beginners Should Know

6 Marketing Terms Beginners Should Know

Posted by Kathi Fuhrman
February 15, 2023 | online marketing

New to marketing? Welcome to our corner of the internet! 

Whether you are a small business owner looking to grow or want to pursue a career in marketing, here are a few terms to understand before diving in! 

To make your life easier, we compiled a list of six marketing terms beginners should understand. Check out the list of terms and see how many you already know!  


For some reason, this term has a broad definition. Simply put, the brand is how an audience perceives a company – everything from style, design, logo, colors, language, collateral, website, etc. Marketers specializing in branding focus on the overall brand to verify it is cohesive across all facets of a business.  


Engagement is the digital relationship between a company and its customers. In digital marketing specifically, engagement is a huge part of social media management. Engagement is everything from comments on a Facebook post to the number of clicks counted from a sponsored post.

Content Marketing

Content marketers produce relevant content to attract potential customers to a website or social media page. Content comes in many forms – blog posts, white papers, social media posts, email newsletters, case studies, and more. Content marketing is essential for getting consumers to notice your website in today’s digital world. 

Search Engine Optimization (SEO)

Have you ever searched “hair stylist near me” and looked at the results on the first page of search engines like Google or Bing? SEO is the process of improving a company’s online presence to increase its visibility in search results. Managing SEO is a necessity if the goal is to have customers find a company online. 

Call to Action (CTA)

A CTA is a phrase within a website, email, social media post, or other digital content that entices readers to take action. Many marketers use CTAs to encourage viewers to sign up for a newsletter or visit a website page. 


A testimonial is basically a fancy word for “review.” Marketers and small business owners often reach out to customers and ask for a written testimonial praising their experience with that company or product. The testimonial is used in different content marketing tactics as proof of a good product or service. 

Hopefully, you learned something today! If you’re interested in learning more about marketing your business, give us a call. We help businesses with all facets of marketing, including search engine optimization, social media, content marketing, website design, and more. Visit our website to learn more about our services and request a proposal.


About The Author

Kathi Fuhrman

Kathi Fuhrman, owner of Fuhrman Creative has many years of online marketing experience.

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