Just like every business, content is unique, and its use on websites and social channels can grow and strengthen your brand over time. For example, content such as blogs, email marketing, and the copy found on a business website can set the tone for the type of customers and followers your business brings in. The more you write to the kinds of customers you desire, the more likely those people are to find your website or social channel, so what you’re writing truly matters.
The different types of content may change stylistically, but the overall brand and messaging from the business should be coherent and evident across all platforms. If finding a “voice” and style of writing for your business feels overwhelming, we have a few tips that can help.
Social media content is some of the most informal content a business can create, but the tone you write in is still important because the customers/clients seeing it can impact your business. There is a greater opportunity on social media to be creative and engage with current and potential clients on a more individual level. Whether through static posts or videos, the conversation should feel more like a one-on-one meet-up with a friend or colleague. This will help with engagement and create a more unified feel between the business and its customers.
Email marketing allows a business to reach a broader audience and address big topics such as upcoming events, sales, and changes to the business. These pieces of content are usually more general and may pertain to anyone on the email marketing list, not just a specific subset of customers. This creates opportunities for a business to regularly reach out to customers to keep them informed and involved in your latest business news.
Website copy is any written information provided on a website that includes general and specific business-related content. When writing content for a website, it’s important to remember that the website shouldn’t be overwhelming for new guests. Easy navigation will ensure longer durations on the site and hopefully increase sales. From business hours to information on services and products provided by the business, all content on the website should be concise and well thought out. It should grab the attention of potential clients and direct them to the appropriate channels.
If creating content for any of your business platforms feels too difficult or time-consuming, Fuhrman Creative has a team of experienced content creators that would be happy to help craft blogs, emails, and website copy to increase traffic and create pieces you’re proud to post!