How to Design a Website That Converts Visitors into Customers

A well-designed, effective and efficient website is critical for business growth. It’s common for businesses to focus on creating awareness and leading people to visit their website, but what often gets overlooked is how to successfully convert a website visitor to a customer.

If your website is designed poorly, it will be difficult to quickly engage visitors and prompt them to take further action like making a purchase. That’s why it’s important to implement specific design factors on your website that converts visitors into customers. Let’s look at some of the most common design factors for website conversion.

Website Load Time

When potential customers are enticed to visit your website, ensure it is ready. Once customers click a website link or Call-to-Action (CTA) button, they should immediately land on the website. It can harm conversion if they experience more than a few seconds of delay. Potential customers might instead visit a competitor’s website, especially if the load time is immediate.

Optimize Navigation

Remember to keep website page designs and navigation functions simple, clean and intuitive. Colors, fonts and font sizes play a significant role in this tactic. A website’s navigation bar should be placed at the top of the page because that is what users expect. Website pages and content should load quickly and be organized in a similar fashion to the other pages on the site. Your CTA message should be powerful, clear and easy to use to help ensure you have a website that converts visitors into customers.

Publish Useful Content

Providing high-quality, unique content on a website is proven to increase website traffic and conversion. Images and graphics, answers to frequently asked questions (FAQ), videos, blog articles, tutorials, and webinars are all examples of common but valuable website content that creates a website that converts visitors into customers. 

Capture Visitor Information

Once someone is on a site, they should be able to complete an online form to get more information, access exclusive content or request a personal follow-up. The form should capture key contact information like first and last name, address, phone number and email address. That information can then be saved in the business’s customer database and used to complete the immediate request and future marketing efforts.

Provide Live Chat

Live chat is a great way to engage and assist website visitors directly on-site. If done effectively, live chat is viewed by website visitors as a convenience, saving them time. Offering live chat on a website can go a long way to converting website visitors into customers.

Highlight Testimonials

There’s no doubt that word-of-mouth is a great way to obtain new customers. Customer testimonials should be prominent on your website. Testimonials help your audience feel confident in your product and services and establish trust. They can even offer a healthy dose of FOMO (fear of missing out) to motivate visitors to purchase online.

Fuhrman Creative, offering website design in Gettysburg, PA, is available to assist you with designing a website that converts visitors into customers. Request more information about our website design services to learn how we can partner with you to build a website that best fits your business.