Choosing a digital marketing firm to entrust with the digital brand for your business is a decision that should be made with careful consideration. No two digital marketing agencies are the same. It’s important to do your research to ensure you hire a firm that understands your brand, has proven success in achieving business goals, like the ones you have for your business, and provides the value you expect for the services which you are hiring the firm to handle.
Before you jump into researching, and ultimately choosing a digital marketing firm to work with, take the time to identify your business goals and budget. This will serve as your guide to clearly outline for prospective digital marketing firms what you are looking to achieve for your business such as lead generation, sales or increased online presence.
Once goals are defined, and budget is determined, focus on these three areas in your efforts to choose a digital marketing firm to hire.
Review the Portfolio
The first place you should go to research a digital marketing firm is its website to understand the services offered and see examples of previous work done. This will give you an idea of the firm’s capabilities and creative style. Read testimonials and case studies to evaluate how the firm approaches projects. Use this information to gauge if it’s what your business needs to achieve the goals you have defined.
Be sure to look for more than just creative assets in a firm’s portfolio. They should also highlight their capabilities in different digital marketing channels like search engine optimization (SEO), pay-per-click (PPC) advertising and social media management.
If you find the firm doesn’t offer an array of services or have previous work examples related to your industry, this could be an indication they will not be able to provide the services needed to meet your goals..
Taking the time to research a digital marketing firm’s reputation should be a top priority before choosing a digital marketing firm. In addition to scoping services, reading testimonials and case studies on the firm’s website, look outside of the agency’s own marketing efforts. Search the web for reviews from other clients and speak to others who you know worked with the agency. If what you learn is consistent across resources then, it’s likely to be true. If there are inconsistencies in what you learn, you might choose to dig a little deeper in your research.
Treat the decision of choosing a digital marketing firm like you were hiring an employee. After all, the firm will be an extension of your team. You want to make sure the firm is a great fit in more ways than just a strong portfolio and positive reputation.
Find out who you will work most frequently with at the firm. Meet them, in-person or virtually, to determine if everyone is a good match in areas such as personality, work style and availability. This will make it easier to quickly establish a productive working relationship and get the output from the agency that will bring the digital marketing results you desire.
Choosing a digital marketing firm is an important one for your business. Conducting online and word-of-mouth research as well as personal interviews will help ensure you hire a firm that is the perfect match for your business and digital marketing goals.
Fuhrman Creative, is highly regarded for digital marketing in Gettysburg, PA, but don’t just take our word for it. See for yourself at www.fuhrmancreative.com. Extensive service details, testimonials and other resources are available online to help you determine if Fuhrman Creative is the right digital marketing firm for your business. Contact us today to learn how we can help you achieve your digital marketing goals.