As the digital world continues to evolve and become more integrated into our lives, we have become increasingly dependent on their reliability and accessibility. There is hardly ever a time that Google or Bing don’t have the answers we’re looking for. As such, the business world has also become dependent on these search engines as part of their marketing strategies.

Search engine optimization (SEO) is a way of making improvements to a website in order to become more easily found by individuals searching the web through a search engine ranking algorithm. 

As people search the web, a mixture of directly and indirectly related pages will result based on ranking factors such as keywords, relevance, and popularity. For website owners, each search is an opportunity to connect with potential customers. As such, pairing down the information on a business website to match what potential customers are looking for is essential. 

Search engine optimization is a marketing tool that can funnel more website traffic, increase customer base, and build a better brand reputation. So, what features can be updated on a business’s website to rank higher on search engine results?

Content quality

Long-form content such as blog posts is one of the primary sources for incorporating keywords targeted when search engines crawl websites. Content aligned with desired keywords and incorporating SEO features such as heading tags can generate much higher search results. 

Social media

Sharing new blog posts from your website on your social media pages regularly can increase traffic to your website and generate backlinks from other websites. The interactions with your posts on social media may not have a direct impact on 

Keywords

Keywords are a quick way for search engines to crawl your website to determine your relation to the question or search indicators the web user enters. They are words or phrases that your ideal or potential clients are likely to type into Google or other search engines.

Keywords should be found in long-form content and throughout website pages in specific spots, such as SEO titles, page titles, alternate image texts, image file names, URLs, and meta descriptions, to indicate to Google what information the site contains. If you need to familiarize yourself with how to change these sections of your website, collaborating with an SEO expert may be helpful!

When incorporated effectively, search engine optimization can help businesses reach new audiences, create consistent branding, and grow. Fuhrman Creative has an entire team dedicated to improving digital marketing strategies for small businesses in the central PA region. Contact us today for more information!