Maintaining an updated online business listing has become more crucial in the digital era. It is both a digital formality and a vital strategy to improve your business visibility and credibility. A well-maintained business listing on search engines and other websites can positively influence your potential customer’s first impression and may lead to more traffic online or in person.
An online business listing is a primary source of information about your business, including contact information, hours of operation, and services offered. Any discrepancies or outdated information can lead to missed business opportunities. Search engines like Google prioritize businesses with consistent and updated listings, contributing to your SEO and boosting your online visibility. By providing consistent, accurate, and widespread listings, the search engine algorithms can determine that your business is legitimate and high-quality, thus improving your search rankings.
Pay attention to these few things and regularly update them on your online business listings to maximize benefits:
Review Hours and Days Open
Confirm that the listed times are accurate, and if any changes are made, update this piece immediately. Customers may become frustrated or disappointed if they think a business is open when it’s not, so maintaining accurate business hours is essential.
Review Description, Services, & Products
If there is a place to add additional information or items, be sure to do so. The more information a customer can receive about the purpose of your business or the products you provide, the more they will understand your purpose, and the easier it will be for your ideal customers to find you.
Images can be helpful to consumers by providing details such as the exterior of the brick-and-mortar shop or products you provide in-store or online. If there are any outdated photos that are no longer relevant to the business, be sure to remove them to avoid confusion.
Double Check Reviews
Customers use online business listings to leave reviews, which businesses should use as an opportunity to respond and interact with customers. Whether a review is positive or negative, it can be an opportunity for the business to show its values and create a good experience overall.
Online business listings are often a quick stop for consumers on their path to decide whether or not to visit a business. It’s a summary of who you are and what you provide to consumers, so it’s essential to maintain up-to-date and accurate information. If you need help managing your business listings, Fuhrman Creative is ready to help!