Why Engagement Is More Important Than Follower Count

You’ve likely seen numerous social media profiles with hundreds of thousands of followers and wished your page could have the same success. However, have you looked at those pages with high follower counts? Do they get a lot of likes, comments, or shares?  That is the key to having a successful social media page. Continue reading to understand why social media engagement is more important than follower count.

Vanity Metrics Don’t Equal Results 

Having a larger follower count doesn’t necessarily mean all of those followers are loyal, interested, or even real. Oftentimes, the majority of those followers are bots, inactive users, or people outside your target audience. When this is the case, your conversions are likely to be very low. 

Engagement Drives Reach

If your leading platforms are Facebook, Instagram, or LinkedIn, then engagement is crucial. Your content should be created with the intent to receive a high number of likes, comments, shares, and saves. The algorithm for those platforms pushes out content with high engagement to newer audiences. This helps to reach more people organically. 

Engagement Builds Relationships

To connect with your audience and build trust and loyalty, you must be responding to comments, DMs, and mentions from your followers. By responding and engaging with your audience, your followers can feel more connected to your brand and think that they are a part of it. This not only helps increase customers, but also helps get your page in front of more people.  

Quality Over Quantity

When you create content to provide value instead of just getting something posted, you will see higher results.  If you have a smaller audience, but create content that resonates with them and your target customers, you will see higher conversions than having a larger audience that isn’t engaged. You should not try to please everyone. Focus on your brand identity and the people you are trying to target. Those who are genuinely engaged with your content are the ones who will ultimately help drive conversions. 

Better Insights For Strategy

Do you ever notice that some of your content does better than others? It’s important to review your post insights to see which ones your followers are more engaged with. It can help you save time by creating content that your audience enjoys, rather than spending time on content that doesn’t perform well. 

Engagement Leads to Sales

Followers who engage with your brand frequently are more likely to trust and buy from your brand. Things like reviews, tagged stories, and comments act as real-life proof that others trust you too, which helps new customers feel more confident about buying from you. 

Tips to Increase Engagement

• Ask questions in your captions
• Use polls, quizzes, and interactive stickers
• Respond to comments and messages quickly
• Post consistently and at optimal times
• Share relatable, human-centered content

Contact Fuhrman Creative today and see how we can help you increase your social media engagement.